Sunday, February 19, 2012

R.I.P Small

This has been going on for a number of years. But, since The Blog has just recently started blogging, he's going to say something about it now.

What the fuck has happened to "Small?"

Small no longer exists in the food industry. The Blog could blame Starbucks coffee for replacing the word "small" with the word "tall." And, that would probably be valid. The Blog hates their over roasted, (read, burnt) coffee beans. But Starbucks is one of the very few non-union employers in the U.S. that pays it's employees more than minimum wage and provides health insurance to their part time workers. ( Costco and Trader Joe's get the thumbs up, too.)

But, a few years ago, The Blog went into a Pizza Hut and asked for a medium pizza and a small drink. "We don't have small drinks." said the pimply faced counter employee. "We have medium, large, or extra large."

Now, The Blog feels terrible about this, but his head exploded when he heard this. The poor teen-aged employee was only parroting what her corporate masters had taught her. But, he went off. "If you have three sizes, they are 'small, medium and large! Calling 'small' 'medium' and 'large' 'extra large' is the equivalent of turning your amplifier up to 11." That poor kid is probably still in therapy. I wish her well.

But, all these years later. "small" no longer exists. Small is now "regular," "medium" or "tall."

Commerce has effectively changed our language.

1 comment:

  1. Try buying women's clothes. No offense, but if you had hair, you'd pull it all out. I forget which major clothing/outdoors store it is, but they have come up with (online only, of course) a conversion chart for various stores. If you wear a size 6 in store A, you need a size 10 in store B. No shit, Sherlock!

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