So, The Blog gathers that there was some sort of sporting event this past weekend. Kidding. The Blog knows. Super Bowl. Giants. Patriots. Football. Madonna. Yay, Giants!.... Whatever.
Frankly, it pisses The Blog off that any part of his brain is dedicated to knowing this stuff as much as the portions of his brain that are wasted knowing who Snooki, Kim Kardashian or the judges on "American Idol" are.
As far as The PC is concerned, The Super Bowl isn't about football. Really, why does anyone fucking care? It really boils down to "The four hours that are filled with commercials that are better than usual."
Thanks to the magic of Tivo™, The Blog was able to spend the day earning a meager paycheck, then later, at his leisure, fast forward through the mindless brutality, and take in the wonders of crass but creative, commercialism.
The Blog won't take time breaking down every last commercial spot. 48 hours have passed and the media, internet and water cooler denizens all over the country have already done that to death. So, just a few comments and observations.
The e*trade baby and CareerBuilder.com's chimps never get old. While they are no longer the OMG! attention getters that they once were, they have become as comfortable as an old t-shirt or a Budweiser clydesdale commercial.
At the other end of the spectrum, we should have realized with last year's Joan Rivers gag that GoDaddy.com spots ( a once edgy and hilarious dig at the FCC, post Janet Jackson) had officially jumped the shark. This year's spot with Danica Patrick and Jillian Michaels body painting a willowy, possibly naked, young blonde was inexplicable. The Blog can't even muster the interest to go to their site to see the "unrated" additional content.
Nostalgia reigned with car commercials featuring Matthew Broderick riffing on "Ferris Bueller" and Jerry Seinfeld with memorable gags. What cars were they advertising? Damned if I know. Which means that, as entertaining as they were, these spots ultimately failed. I do know that Audi did the funny vampire spot. Not as clever as the other two, but at least The Blog remembers what the ad was selling.
And then there were the two Doritos ads. One featuring a cat killing, bribe offering dog and a human that could be bought off with a small bag of chips. The other, an wheelchair bound grandma and a jumper bound baby being taunted by an odious bully. Sick shit! And, therefore, The PC's favorites of the night! Both of these spots were produced as part of a contest, rather than by professional advertising houses. That says something, I think.
VW's ad, a dog commercial that morphed into a throwback to last year's Darth Vader spot was pretty clever. The Blog met the boy who plays "the Vader kid" about a year ago. He's the adorably precocious sort of child one usually only finds in sitcoms. The Blog may be biased on this one.
And finally, Clint Eastwood and the Chrysler company. Clint, with his gravelly voice, clenched teeth and squinty eyes, as if he was still dealing with a Sergio Leone sand storm, rambling on for two solid minutes about the triumphant return of the American auto industry and American exceptionalism. The Blog spent the entire spot thinking about car commercials and jingoism. But, as the spot faded to black, The PC thought to himself, "Holy Shit! This Conservative Republican just used 180 seconds of verbiage to say 'Yes We Can!" It should not have surprised your ol' Uncle PC that within 12 hours, the Right-Wing noise machine and Dubua's Abbie Normal brain in search of a new body, Karl Rove, would be decrying this spot as a free ad for the Obama campaign. Eastwood has responded that he is no "minion" of Obama's. Maybe, like Charlton Heston, as a gun hating silverback in Tim Burton's "Planet of the Apes" remake, Clint just didn't get the joke. Better, I suppose, the ad should have told us that the auto industry bail out was a failure and America is going to Hell in a hand basket. The Blog wonders if we will be seeing this ad replayed (as all the others will be for the next 12 months) on any of the Fox networks.
A brief comment on Madonna's half-time show. The Blog didn't watch it. A couple of years ago, The Blog realized that if the context of the Super Bowl half-time show could make The Who suck, why should he expect more from any other performance?
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