Monday, December 23, 2013
Know Your Customer
Not 24 hours after pulling "Duck Dynasty" merch from their shelves...
In response to "Duck Dynasty" patriarch, Phil Robertson's homophobic and racist rant in a "GQ" article...
The mid-western restaurant chain, "Cracker Barrel" flip-flopped and put the "D.D." products back on the shelves of their restaurant's souvenir shops.
This Blog is not very surprised.
The #1 rule of business... "Know your customer."
A couple of years ago, I mentioned a story I had read about Diana Ross suing "Cracker Barrel" for bad service because she was black, with my friend and colleague, Annette, (an African-American woman who spent several years as Diana Ross' hairstylist, and describes her experience with Ms. Ross as "nightmarish.")
"What did she expect?" Annette asked. "From a restaurant called 'CRACKER Barrel?'"
Full disclosure... I love eating at Cracker Barrel. We don't have them in SoCal. When I visit Ohio, I make a point of going to one, at least, once while I am there. Their menu is chock full of, totally bad for you, comfort food. And I buy stuff from their gift shop, like a can of "Charles Chips" potato chips, That can is on a shelf in my kitchen, because, mid-western nostalgia.
But, supporting a racist and homophobic millionaire, phony reality star's hate speech?
As the kids say on the internets... "I has a sad."